Advertising/Marketing

Norm Grey: Godfather, Hall of Famer

 Tonight in New York City, Norm Grey will be inducted into The One Club’s Advertising Hall of Fame. Norm is cofounder of Creative Circus, and only the third educator to receive this prestigious honor (Rob Lawton, another Circus cofounder is already in the Hall). I’ve known Norm for over 20 years through mutual friends. I …

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Advertising/Marketing

Analog Emotions in Our Digital World

 If you watch television, you’ve probably seen Apple’s new holiday spot. If not, here’s the cheese: It works because it’s a simple human story, something in short supply these days. The young woman is rummaging through her granny’s vinyl collection and comes across a Voice-O-Graph. This is a recording the grandmother had made in 1952 …

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Advertising/Marketing

The Thrillist Thrills

 Recently, I was contacted by Dave Infante, senior writer with the excellent website called The Thrillist. If you don’t subscribe, do so, it’s must-read cheese for people who like living. Dave wanted to write a feature on The Swedish Bikini Team campaign I helped create over 30 years ago. He tracked me down from my …

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Advertising/Marketing

Job Hunters: Pimp Thee Well

 Advertising is supposed to be a creative business, yet most creative people hunting for a job take an unimaginative approach. They don’t create good ads for themselves. I recently came across some of the work I used early in my career and share it now for your enlightenment or amusement. There was a simple reason …

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Advertising/Marketing

Job Hunters: Tell A Good Story

  I’m a pack rat. I have separation issues with stuff–– my issue being I rarely separate from it. But sometimes, one has to ditch things lest one appear featured in a “Hoarders” episode. So, down to the storage area of the basement I went. I had piles of work created over my advertising career. …

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Advertising/Marketing

Super Un-Bowled

 Chalk another Super Bowl ROMAN NUMERAL SOMETHING OR OTHER into the history books. The Seahawks blew the Broncos off the field. When your opening snap leads to a safety, you know you’re in for a long night. Since the game was a blow-out, America was ready for the Super Bowl of commercials, and they got …

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